Microsoft Dynamics vs. SAP Digital CRM | TechnologyAdvice (2023)

CRM Resources Microsoft Dynamics vs. SAP Digital CRM

Comparing two CRMs: Microsoft Dynamics vs. SAP Digital CRM

We compare the features, pricing, and more of Microsoft Dynamics 365 vs. SAP Digital.

Microsoft Dynamics vs. SAP Digital CRM | TechnologyAdvice (1)

Every business needs to keep itself updated with the latest technology, including customer service and customer relations. Whenever faced with having to make a choice or decision on a new technology, you should always look at your options first instead of making a rash decision.

Customer Relationship Management (CRM), being one of the most important aspects of running your business, should be automated with the use of CRM software. This helps ensure that your contacts are secured, leads are taken note of, and every other aspect of customer relationship is covered. And for that, we have taken into account two important and popular CRM software choices: Microsoft Dynamics 365 CRM and SAP Digital CRM.

Use ourProduct Selection Toolto request a free shortlist of the best CRM software for your needs. In less than five minutes, we’ll match you with five CRM vendors we think you’ll love.

Dynamics 365 CRM vs. SAP Digital CRM: An overview

Microsoft has decades of experience not just in the world of CRMs but also in almost every other aspect of technology. Name it and Microsoft has it. As for its Dynamics 365 software, it’s a cloud-based CRM software with solutions that improve the operations of a business.

What used to be called Dynamics CRM Online was repackaged and rebranded into applications to become Dynamics 365 software. The beauty of this software is the ability to purchase it as a suite of apps that function together, or as individual apps that function independently. You, as the user, can also integrate the software with other software, including Lync, SharePoint, OneNote, Word, and Outlook among others. Moreover, it lets you and your team collaborate with each other on Yammer.

SAP Digital CRM, on the other hand, prides itself as an enterprise-grade CRM that is designed for small teams. It can easily be set up with the help of built-in product guides and a strong customer support. Additionally, it lets your team make use of contact management, email automation, lead scoring, analytics, and customer servicing and ticketing among others. It’s also beneficial to both sales and marketing teams, as it lets the sales team stay tuned in to critical information and the marketing team nurture and generate leads. Best of all, SAP Digital CRM lets users keep all customer information and analytics in one place for every team member to access.


There is no doubt that both of these CRM software options are loaded with features that provide the best services and automation for their customers. Let’s look at these and compare which software has better features.

Read also:SugarCRM vs. SuiteCRM: Choosing Between A Proprietary And Open Source CRM

Dynamics 365 CRM has a set of features that targets four major divisions of your business, namely Sales, Marketing, Customer Service, and Project Service Automation.

(Video) SAP S/4HANA CRM vs. Microsoft Dynamics CRM

  • D365 Sales is considered the most important and prevalent feature because after all, this is how your business makes profit. With Dynamics 365, you will be able to view all your interactions with your customers and foresee your future interactions with them.
  • D365 Marketing is very helpful in terms of creating programs that can bring in more customers to your business.
  • D365 Customer Service helps ensure that your customers feel valued as it automates the flow of warranty claims, customer complaints, returns of items, and other concerns.
  • D365 Project Service Automation assists you in various tasks like scheduling, expense submission, and time entry.

As for SAP Digital CRM, one of its features is its personalized homepages which allows you to design your own homepage that is unique to your needs and situation. This also lets you bring the most important data in your daily workflow to the forefront.

Other features include the following:

  • Simplified on-boarding. Unlike other CRMs, it is much easier to get set up with SAP Digital CRM and invite members using just their name, email ID, and role. Then, you can as easily assign members their roles such as manager and others.
  • Lead management and opportunities. The platform’s lead management capabilities show its real benefits where you can score, qualify, and nurture individual leads to convert them into sales.
  • Appointment creation. You won’t miss a meeting with your customers as you can use the SAP Digital for Customer Engagement Calendar feature. This shows you the activities and details scheduled for the week ahead.
  • Site visit record. This allows you and other users to record your visit with customers and leads.

Software pricing

Dynamics 365 pricing does not include a free trial. Their lowest priced plan includes numerous apps and features. You will pay an extra fee for every additional team user and additional operations users come at an even steeper fee.

SAP Digital CRM pricing starts with a free trial that does not require the use of a credit card. It also has enterprise pricing, but you will need to contact them for information and details.


In terms of integrations, both software can easily integrate with other apps. Dynamics 365 can integrate with OneNote, OneDrive, Excel, Yammer, PowerBi, Sharepoint, and Outlook, among other Microsoft products.

On the other hand, SAP Digital CRM also has numerous integrations, but you will need to log in with your LinkedIn account to view all of them.

Which is the best choice for your business?

Judging from these facts, we can say that indeed, both software are great CRM tools. Their features are both beneficial and targeted towards the sales tasks that are important to your business. In terms of pricing, SAP Digital CRM is definitely more affordable. As for integrations, only you can be the judge for that, as you need to check if your apps are compatible with the SAP Digital CRM. At the end of the day, what will benefit you best is the software that has the features and integrations your specific company needs.

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Further Reading

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CRM ResourcesMicrosoft Dynamics vs. SAP Digital CRM


Is SAP better than dynamics? ›

The main difference between the two is that dynamics are ideal for retail users and SAP is ideal for large enterprises. Microsoft Dynamics has reliable quality control, proper product development functions, and order processing while SAP is more flexible to use due to its intuitive user interface.

Is Dynamics 365 the same as Dynamics CRM? ›

In 2016, Microsoft replaced Dynamics CRM with Dynamics 365, a fully rebranded product specifically designed for customer engagement. Dynamics 365 is a combined CRM and ERP product that includes full Dynamics AX suite for ERP and the Business Edition includes the financial suite built from Dynamics NAV.

Is Microsoft Dynamics an ERP or CRM? ›

Dynamics 365 gives you a unified view of your business

Streamline your everyday financials and operations with Dynamics 365—an ERP software solution that helps you collaborate effectively, optimize business tasks, and drive growth.

Does Microsoft Dynamics have a CRM? ›

Microsoft Dynamics CRM is available as a cloud offering or an on-premises installation. As with CRM 4, this version can be highly customized using advanced extensions.

Is SAP still relevant in 2022? ›

The program has the tools to provide a path to S/4HANA, but SAP still needs to show the value of an S/4HANA cloud migration. Rise with SAP will continue to drive the narrative for SAP in 2022, but opinions vary on whether Rise will fulfill its mission to convince SAP customers to move to S/4HANA and the cloud.

Who is SAP biggest competitor? ›

Top SAP Alternatives
  • Microsoft.
  • Oracle.
  • IBM.
  • Salesforce (Tableau)
  • SAS.
  • MicroStrategy.
  • Qlik.
  • TIBCO Software.

What is Dynamics CRM called now? ›

Microsoft Dynamics 365 was officially released on November 1,2016 as the successor to Dynamics CRM. The product combines Microsoft business products (CRM & ERP Dynamics AX). The on-premises application, called Dynamics 365 Customer Engagement contained the following applications: Dynamics 365 for Sales.

Is Microsoft Dynamics being discontinued? ›

Everything you need to know… Microsoft announced in October 2019 that it would sunset Dynamics GP, its midmarket business and accounting offering, with support ending by 2028. Now, the company promises to keep the support going through 2028.

Is Dynamics 365 being discontinued? ›

Effective April 1, 2021, Dynamics 365 – Gamification is deprecated. Until September 30, 2021, Microsoft provided limited support for this solution. From October 1, 2021, the Dynamics 365 – Gamification solution won't be functional.

What are the 3 main areas in Dynamics CRM? ›

Microsoft Dynamics CRM has three comprehensive functional modules: Sales, Marketing, and Service (or Customer Care).

Is Dynamics CRM SaaS or PAAS? ›

SaaS – Software as a Service

Typically, a SaaS provider opts to licence applications to you as an on demand offering or as a subscription service. Popular examples are things like: Microsoft Dynamics CRM, Office 365 and Dropbox.

Is dynamics better than Salesforce? ›

Both offer comprehensive features designed to tackle any problem. Salesforce may be better for smaller and younger businesses but, for those business operators looking for a product to grow with their business, Microsoft Dynamics 365 may be the better choice.

What is the future of Microsoft Dynamics CRM? ›

Future Dynamics 365 projects will combine digital transformation, intelligence and mobile applications to create projects which deliver business value to the customer. Customers want cloud and mobile solutions, the focus has moved to possibilities and not limitations.

Is Dynamics CRM hard to learn? ›

Unlike other CRM based applications, MS Dynamic is one of the most efficient yet easy to understand software. Whether you have a certain idea about this technology or whether you are a newbie, the training courses are bound to improve your CRM skills.

What is the best CRM software? ›

The Best CRM Software of 2022
  • Best for Small Businesses: Salesforce.
  • Best for Project Management: monday Sales CRM.
  • Best for Visual Sales Pipelines: Pipedrive.
  • Best for Complete Customer Life Cycle: Zendesk.
  • Best for E-Commerce: Oracle NetSuite CRM.
  • Best for Ease of Use: Keap.
  • Best for Communication: Freshsales.
1 Nov 2022

What is replacing SAP? ›

1) Net Suite

NetSuite is a strong competitor of SAP which helps you run your key back-office operations. NetSuite ERP helps organizations to accelerate growth and drive innovation. Their solutions are tailored for businesses of any size, any industry, suitable for employees in different roles.

Why was SAP a failure? ›

1) Lack of a strategic plan.

Jumping into a project without considering results of similar, past projects. Launching a project without involving key stakeholders. Failure to consider costs or set budgetary parameters. Minimizing the complexity of developing software.

Why is SAP so outdated? ›

Is SAP outdated? Yes SAP is outdated. It counts so many things as separate modules; they are essentially one single thing. If you say that General Ledger, AP, AR, inventory are separate modules then you are talking about an outdated technology.

Is Microsoft a competitor of SAP? ›

Many people are using SAP, but Microsoft Dynamics is the biggest SAP competitor, and is number one in the list for many users due to its high customizability, its user friendliness, and the visualization it provides in the form of charts and dashboards, making management a much easier task than SAP does.

Is there a better system than SAP? ›

Oracle outscores SAP's basic features here as well. SAP will do the job, but Oracle's advanced pricing tools could make all the difference for your company.

Will SAP be replaced? ›

SAP has announced that it will end support and maintenance of its current ERP system at the end of 2025. Many companies will be facing an update or migration to a new system. Before changing to a new system, it is important to map out your company's current and future needs.

Is Microsoft Dynamics easy to learn? ›

A lot of users find it easy to use Microsoft Dynamics 365, especially if they have used any other Microsoft apps before.

What language is Dynamics CRM written in? ›

As we mentioned, X++ is the main programming language of Dynamics AX, now rebranded as Dynamics 365 for Finance and Operations. This programming language powers all the items and elements that you can find within this Microsoft environment.

Which companies use MS Dynamics? ›

Companies that use Microsoft Dynamics 365
Company NameWebsiteRevenue
Otis Elevator$14 Billion$8 Billion
Selective$3 Billion
Saia$2 Billion
2 more rows

Is Microsoft Dynamics 365 in demand? ›

Roles and responsibilities of Dynamics 365 Consultant

Consultants with experience with Dynamics 365 are in high demand.

Is it worth learning Dynamics 365? ›

From an employment perspective, learning Dynamics 365 will open up many more doors than if you only know Power Automate or Power Apps. Businesses will always hire someone who can build the entire application rather than small pieces of it.

What are the 4 pillars of CRM? ›

A successful implementation of CRM is majorly built on four pillars such as workforce, strategy, processes and technology. To design any CRM process we need to consider each of these elements which if ignored, may result in failure of CRM implementation.

What are the 3 common CRM models? ›

Most popular CRM models
  • Identify. In the IDIC model, you'll start by identifying your leads and customers. ...
  • Differentiate. Once you've segmented your customers, you should differentiate them based on how much value you expect them to bring to your business. ...
  • Interact. ...
  • Customize.

What are the 5 steps of CRM? ›

There are five key stages in the CRM cycle:
  • Reaching a potential customer.
  • Customer acquisition.
  • Conversion.
  • Customer retention.
  • Customer loyalty.
25 Jan 2022

Is Microsoft Dynamics like Salesforce? ›

Similarities Between Microsoft Dynamics and Salesforce

The core feature sets for both MS Dynamics CRM and Salesforce sales and service systems are extremely similar. Both products can easily handle contact and account management, social customer service, field service, territory management, and sales forecasting.

Does dynamics use SQL Server? ›

Dynamics 365 Server requires an instance of SQL Server Reporting Services be installed, running, and available. All installations of the supported SQL Server editions can be used as the reporting server.

Is Microsoft Dynamics A good ERP system? ›

Microsoft Dynamics provides SMBs with a practical solution that expands and grows with the organization. In addition, it gives smaller companies the kind of insights that helps them compete with larger enterprises. That makes Microsoft Dynamics one of the best ERP for small enterprises solutions.

What is Microsoft Dynamics good for? ›

Microsoft Dynamics is an excellent choice for organizations who've outgrown their current CRM. With a wealth of real-time analytics, performance metric tracking, multi-channel relationship management tools, and AI-based recommendations, Microsoft Dynamics provides the advanced tools that other CRM software cannot.

Is Microsoft Dynamics good for small business? ›

Microsoft Dynamics 365 Is Not a Good Fit For

Startups needing a customizable yet affordable CRM solution: While Microsoft Dynamics 365 offers a robust set of sales automation and lead management features, it is quite expensive for small sales teams with limited budgets.

Is Dynamics 365 good career? ›

With so many organizations turning to the Dynamics cloud to update their business processes, the demand for Dynamics 365 professionals will continue to skyrocket, paving the way for enormous opportunities for administrators, developers, and consultants alike.

Does Microsoft Dynamics have future? ›

The future of Dynamics 365 will mainly focus on collaboration and AI, Nadella says. That requires the necessary investments that go beyond adding integrations and models. For example, during the Quarter Results presentation, the CEO indicated that the omnichannel customer service module changed entirely in two years.

How much do a Dynamics 365 consultants make? ›

Dynamics 365 Consultant Salaries
Job TitleSalary
DXC Technology Dynamics 365 Consultant salaries - 1 salaries reported$130,338/yr
TechAir Group Dynamics 365 Consultant salaries - 1 salaries reported$145,090/yr
XYZ Dynamics 365 Consultant salaries - 1 salaries reported$154,422/yr
14 more rows

Does Microsoft Dynamics need coding? ›

You can learn Dynamics 365 without having any coding knowledge and work as Functional Consultants or end-users. However, if you want to be a Technical Consultant, you must understand the fundamentals of C# . NET, HTML, and JavaScript.

Does CRM require coding? ›

Just like any other area of software development, CRM development requires coding.

What is the world's #1 CRM? ›

Align customer needs and grow your business with Salesforce Customer 360, the world's #1 CRM.

What are the 2 types of CRM? ›

To start, there are three main types of CRMs: collaborative, operational, and analytical.
  • Collaborative CRM systems. A top focus of collaborative CRM systems is breaking down silos. ...
  • Operational CRM systems. ...
  • Analytical CRM systems.
26 Mar 2020

What CRM is used by Google? ›

Agile CRM's Google integration lets users track customer interactions and get a timeline view of conversations through Gmail. It also allows better collaboration for teams that use Google Workspace, as it integrates seamlessly with Google Drive, Google Calendar, Google Contacts, and Google Docs.

Is there anything better than SAP? ›

1) Net Suite

NetSuite is a strong competitor of SAP which helps you run your key back-office operations. NetSuite ERP helps organizations to accelerate growth and drive innovation. Their solutions are tailored for businesses of any size, any industry, suitable for employees in different roles.

Which ERP is better than SAP? ›

Microsoft Dynamics 365 Supply Chain Management

Microsoft Dynamics 365 for Operations is the complete ERP solution for enterprises and offers solutions for manufacturing, distribution, retail, services, and public sector. Categories in common with SAP: Process ERP.

Which is best SAP or automation? ›

Maximum innovation is taking in the field of test automation and may replace manual testing in near future. SAP is bit crowded career option. Therefore, I am of the opinion that for a fresher IT professional, Automation Testing option is a better career option.

Why is SAP not popular? ›

1/ SAP does not need to be recognized by everyone.

SAP is not a software provider for end user. It's not Microsoft or Google. Their market focus on big enterprise like Microsoft or Google themselves. Hence, normal end user rarely hear the name of SAP in their daily life.

Is SAP getting outdated? ›

SAP has said that until December 31, 2025, it will continue to offer support to its customers on legacy software. After that, it will no longer support it.

Is there a future for SAP? ›

The future for sap consultants is bright. There are many opportunities for career growth and advancement in this field. Sap consultants can work in a variety of roles, and can progress to senior positions with experience.

Which ERP does Google use? ›

Google Cloud has an ongoing partnership with SAP to provide SAP-certified infrastructure for all of your SAP systems.

What is the best ERP CRM system? ›

Top 10 ERP Systems
  • NetSuite.
  • Sage Intacct.
  • SAP Business One.
  • SAP S/4HANA Cloud.
  • SAP.
  • Acumatica.
  • Microsoft Dynamics 365 Business Central.
  • TallyPrime.
5 days ago

Which is better SAP CRM or Salesforce? ›

The SAP CRM vs Salesforce contest is a close one, but our analysts found that Salesforce performs better for more individual features. That being said, Salesforce may not be the best CRM for every company, so it's important to keep your requirements in mind when researching CRMs.

Which one is better ERP or CRM? ›

ERP helps companies run successful businesses by connecting their financial and operational systems to a central database, while CRM helps manage how customers interact with their businesses. Both serve as vital data repositories.

Which is the highest paying SAP module? ›

There is a very high demand of the following skills as on 2017.
Key SkillsAverage Salary per Annum
SAP HANA (In-Memory Appliance)$240,000
SAP BW Accelerator$148,000
NetWeaver Portals (SAP EP)$143,000
Accelerated SAP (ASAP)$140,000
94 more rows

Which IT company is best for SAP? ›

The Best SAP ERP Implementers and Consultants
  • Accenture. Description: Accenture is a leading provider of SAP consultancy, development, and delivery services. ...
  • Capgemini. ...
  • Deloitte. ...
  • Dunn Solutions. ...
  • DXC Technology. ...
  • Lumen. ...
  • NTT DATA Business Solutions. ...
  • Vision33.
17 Mar 2022

Which field in SAP is best? ›

  • Supplier Relationship Management (SRM) ...
  • Customer Relationship Management (CRM) ...
  • Human Resource (HR) ...
  • SAP Sales and Distribution (SD) ...
  • SAP Production Planning (PP) ...
  • SAP Materials Management (MM) ...
  • SAP Quality Management (QM) ...
  • SAP Human Capital Management (HCM)
13 Oct 2022


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