Best CRM Marketing Software Platforms (Top 10 Tools 2022) (2022)

If spreading brand and product awareness is what your business needs, then you need the power of the best marketing CRM out there.

Marketing platforms need to connect with sales platforms (and sometimes even customer support too). Customer relationship management is the glue that holds it all together. Still, sometimes your marketing teams have specific needs. That’s why many platforms exist as CRMs for marketing.

There are loads of great choices, so we’ve narrowed it down to the top 10CRM Softwarefor marketing. We break down features, niches and prices.

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FreshmarketerFreshmarketer_logo-01Comprehensive and smart solution to discover leads, and boost engagement.View site
PipedrivePipedrive_logo-04Easy to implement CRM tool that helps focus on activities that close deals.View site
HubSpotHubSpot_logo-01Free CRM solution at the core of HubSpot's business management suite.View site
SalesmateSalesmate_logo-05Smart, automation-focused CRM that helps sales teams organize and sell.View site
ClickUpClickUp_logo-01All-in-one work app including CRM for teams to collaborate, organize, and grow.View site
NutshellNutshell_logo-05Simple yet sophisticated CRM for sales teams, targeted at SMBs.View site
KeapKeap_logo-03Human-centric CRM dedicated to bringing high-level tech and tools to SMBs.View site
EngageBayEngageBay_logo-02Billed as a whole stack CRM with modular business tools.View site
Zoho CRMZoho_logo-04-05Classic full stack CRM that helps businesses of all sizes work and scale.View site
Really Simple SystemsReallySimpleSystems_logo-01Simple, affordable CRM for small and medium-sized teams.View site
(Video) Top 10 CRM Software (2022) The Best CRM Software Tools On The Market

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What is a marketing CRM tool?

So what’s the deal with marketing CRM platforms, and how are they different from regular CRMs? CRM marketing tools can help with specific strategies for generating new leads. But first, let’s back up and talk about the basics.

Any good customer relationship management platform is built on the principle of better business through overlapping communication and centralization of tasks and data. In that spirit, a marketing CRM helps out by merging marketing functions with data from sales and other parts of your business. It’s all about having all the information and tools you need to run marketing campaigns more effectively, obtain more leads, and close more deals.

This kind of CRM gives marketing teams the potential to individualize marketing, achieving the kind of ‘small-town familiarity’with customers that will keep them coming back. Marketing efforts become more effective, with less work.

Generally, marketing solutions come in the form of SaaS cloud-based apps, although on-premise solutions are also available. That means you can access your information on multiple devices with just a quick log-in or a quick browser extension download. Mobile apps come with the vast majority of marketing CRMs, letting you do your work in the field too.

This type of CRM solution provides an array of marketing tools like marketing campaign management and marketing automation across channels, statistics on opened/unopened mail status and click-through rate, and A/B testing to find the best strategy for your landing pages.

What can a CRM & marketing system be used for?

Time to turn to an essential list of features for CRM in marketing.

Landing pages

Landing pages are arrival touchpoints after clicking an ad or a search result. They’re often different from homepages, as landing pages are more specifically related to what was searched for, or what ad attracted that click.

It might change based on the temporal or geographical coordinates. For example, if you own an online clothing store for women, your landing page may show swimwear to American customers in July and to Australian customers in January.

CRM for marketing tools help build and design landing pages using no-brainer visual editors and customizable templates. Otherwise, back-end coding and front-end design can be slow and costly when one needs to constantly whip up new pages on the fly.

Ads and SEO

Often, Marketing CRM also includes templates to create ads, mostly on social network sites like Facebook and Instagram where they’re non-obtrusively inserted into people’s timelines. Because no one likes pop-up ads, not even the person who created them.

Marketing CRM sometimes features spontaneous SEO suggestions when composing texts, which is required for ads and landing pages which need to include hot SEO language to come up on top for related searches.

For example, maybe you’re writing a page to promote your line of plastic handbags. While you write “plastic,” your marketing CRM might suggest the word “PVC,” which was based on algorithmically accrued data from recent online fashion trends.

Segmenting and emails

People who land on a page, or even fill out a form, may not be strong enough leads to be passed down to sales just yet. However, light leads still need to be nurtured.

Marketing CRM segments these leads into different categories, for example: based on how much time they spent on the site, what links they clicked, or how much personal info they shared on a form.

Based on segments, CRM helps marketers prepare different campaigns so their brand stays “top-of-mind” until the lead is ready to become active. This usually takes the form of email reminders.

Like with pages and ads, composing and designing email campaigns is quick and easy with marketing CRM. “Drip” features allow a scheduled series of emails to arrive incrementally over a certain time period. Single blast emails are useful for announcing big news like new products or promotions.

Data

Just as people behave differently on a landing page, so too will they react differently to marketing emails. Marketing CRM tracks this behavior by noting opened mail and counting click-throughs, which in turn creates an even more detailed picture of each lead.

Regular testing of the efficacy of landing pages and emails is a sharp tool in the marketing CRM kit. Features like A/B testing reveal what gets higher engagement, and this data is regularly fed back into the planning and composing of the next round of marketing content.

Marketing craves data. All that testing and tracking means there are gushing wells of the stuff, which makes for invaluable analytics reports.

Workflows and automation

Finally, there are automated workflows. These are tasks that are triggered by events that marketing CRM lets you set up.

Say, you create a trigger when someone has visited your site without answering the CTA. A pre-composed email gets auto-sent to the visitor as a reminder, maybe even offering an added incentive, to come back. Or if someone drops out near the end of a purchase, a sad picture of their abandoned item can instantly pop up in a live chat, or appear in their inbox.

Best CRM for marketing comparison chart (top 10 highest rated tools)

Here’s the quick overview of our CRM tools for marketing. It has some simple software on there, though most of these are both CRM and marketing automation platforms.

Product

Best for

Pricing starts at (/month)

Url

HubSpot

Best CRM marketing tool overall

$45

Visit

Mailchimp

Best free CRM for marketing

$9.99

Visit

Intercom

Top marketing CRM for chatbots and messaging

$79

Visit

GoSquared

Great CRM with marketing automation

$79

Visit

Creatio

Top CRM email marketing platform

$916 / year

Visit

OnePageCRM

Good CRM marketing software for small business

$9.95

Visit

Nutshell

Good CRM email marketing system

$19

Visit

Insightly

Great CRM for marketing campaigns

$299

Visit

Drip ECRM

Top marketing CRM tool for e-commerce

$19

Visit

Act!

Good marketing CRM for ease of use

$15

Visit

What are the best marketing CRM systems? Here’s our top 10 list:

After researching and tinkering and reviewing the user feedback, we’ve compiled a list of the top customer relationship management in marketing. It shows you which marketing CRM software is best for your business, large or small, or if you have a specific niche, like e-commerce.

HubSpot (Best CRM marketing tool overall)

Best CRM Marketing Software Platforms (Top 10 Tools 2022) (1)

(Video) 6 BEST CRM Software In 2022! Hubspot vs Salesforce vs Pipedrive vs Agile CRM

Founded by MIT alumni,HubSpothas been a dominant player in inbound marketing since 2004. Today they have many modules, including a CRM system and Marketing Hub.

Pros:

Helps with social media marketing campaigns and does blogging too. You can set up landing pages and do A/B testing to see which works best. Marketing automation tools help streamline the process. Track the efficacy of your marketing campaigns in real-time with “revenue attribution reporting.” Of course this works great atop your CRM data.

Cons:

HubSpot does not offer many customization options. Its focus on marketing automation and contact records might be limiting if you want better relationship-based marketing.

Pricing:

  • There is a suite of Marketing tools for free

  • Marketing Hub starts at $45

  • Marketing Hub Professional starts at $800

  • Marketing Hub Enterprise starts at $3,200

Visit

Mailchimp (Best free CRM for marketing)

Best CRM Marketing Software Platforms (Top 10 Tools 2022) (2)

Mailchimpstarted out as an email subscription app. It has since grown to cover things like contact management, marketing and creative tools.

Pros:

This CRM solution has sales force automation and marketing tools. Access customer conversation histories from phone calls to emails and chats. Lead form integration turns website visitors into contacts. Segment leads and customers in many ways, like by including industry, lifetime value, and location. Marketing automation makes setting up workflows easy. Also works with other Mailchimp apps like email drip campaigns.

Cons:

Importing data can produce duplicate leads. Integrations are limited in number, and automation features are not super advanced.

Pricing:

  • There is a free version of Mailchimp Marketing

  • Essentials plan starts at $9.99

  • Standard from at $14.99

  • Premium from at $299.99

Visit

Intercom (Top marketing CRM for chatbots and messaging)

Best CRM Marketing Software Platforms (Top 10 Tools 2022) (3)

Intercomspecializes in what they call a conversational relationship platform. It aims to boost customer satisfaction through more human engagement. They have a conversational marketing wing of this platform.

Pros:

With Intercom, chatbots are one of the main functionalities of conversational marketing. This makes lead generation a big part of this marketing platform. The business messenger lets you greet website visitors with targeted messaging. There is smart lead routing to help reach the best sales reps based on relevant customer data.

Cons:

Pricing is not readily available on their site, but using their calculations, this is not in a super cheap pricing tier. There are also some limitations with data syncing to other apps.

Pricing:

  • Intercom Starter plan starts at $79

  • Product tour add-ons are $199

  • For Conversational Marketing prices contact the vendor

Visit

GoSquared (Good CRM marketing software for small business)

Best CRM Marketing Software Platforms (Top 10 Tools 2022) (4)

GoSquaredgot off the ground back in 2006. It’s a platform to help software businesses grow. They have a new customer engagement module for marketers.

(Video) Best CRM Software: Here're our Top 3 Picks! (2022)

Pros:

You can get the right message to the right audience through smart segmentation using customer information and other metrics. It gathers lead data on potential customers and uses it to automate fine tuned marketing strategies. There are advanced features to keep your more important customers well engaged, like follow-ups.

Cons:

The analytics dashboard is more cluttered than it perhaps needs to be. Also this one isn’t on the more affordable end of the spectrum.

Pricing:

  • Starter plan starts at $79

  • Standard from at $129

  • Pro from at $170

  • For the Scale plan contact the vendor

Visit

Creatio (Top CRM email marketing platform)

Best CRM Marketing Software Platforms (Top 10 Tools 2022) (5)

Creatiois a huge platform that makes it easy to automate business processes. It can be used by no-code-knowing marketers and sales teams. They have a CRM solution with a marketing bundle.

Pros:

Creatio helps plan the customer experience to move them from marketing through the sales pipeline. You can manage customer interactions across nearly all channels for top marketing efforts. It collects great contact data and does segmentation. There are great tools for marketing teams who specialize in email campaigns.

Cons:

The UI is cluttered. Customization of the platform can be very time-consuming, and there is a moderate learning curve. The pricing favors enterprise-level clients.

Pricing:

  • Marketing Creatio On-site starts at $916 / year

  • Marketing Creatio Cloud starts at $1,042 / year

Visit

Nutshell (Good CRM email marketing system)

Best CRM Marketing Software Platforms (Top 10 Tools 2022) (6)

Nutshellis a relatively small company out of Ann Arbor, Michigan. They have separate modules for sales and marketing crm but with many interoperable functionalities.

Pros:

It starts with great email templates and designs. You can segment down your audience by demographics or other contact data. Nutshell has a great email drip feature which can be triggered by custom events. There is good tracking of how effective your email marketing is going.

Cons:

Importing data can produce duplicate leads, so data can become messy. Integrations are limited in number, and automation features are not super advanced.

Pricing:

  • Nutshell Sales Starter plan is $19

  • Nutshell Sales Pro plan is $35

  • Nutshell Marketing plan is based on contacts, contact vendor for exact prices

Visit

Insightly (Great CRM for marketing campaigns)

Best CRM Marketing Software Platforms (Top 10 Tools 2022) (7)

Insightlywas founded in San Francisco in 2009. It came into the game with serious VC money. Their platform aims to unify project, sales and marketing teams in one CRM.

Pros:

Insightly marketing set of tools focuses heavily on planning the whole customer journey. It allows for a lot of testing and feedback reports to constantly fine tune your lead management. There’s a good email builder and forms builder. The streamlining of data from marketing to sales is smooth.

Cons:

Two-way sync for Google Calendar could use improvement. Custom fields for contacts are limited to 25. The CRM's UI looks a bit on the old school side.

Pricing:

  • Plus plan starts at $299

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  • Professional from at $599

  • Enterprise from at $1,299

Visit

Drip ECRM (Top marketing CRM tool for ecommerce)

Best CRM Marketing Software Platforms (Top 10 Tools 2022) (8)

Drip is a CRM with a primary focus on helping out ecommerce businesses. It’s an easy, light feeling user experience for those with simple business needs.

Pros:

It's fun and easy to make great looking forms. After that their email marketing automations can be set up with a great visual builder. This helps with customer retention because times follow-ups well. If you are a solo entrepreneur with an ecommerce, or a small team, this is a great choice to get started for marketing CM.

Cons:

The pricing system can get higher as your contact list grows. Otherwise this platform might feel lightweight for bigger businesses.

Pricing:

  • Drip starts at $19

Visit

Act! (Good marketing CRM for ease of use)

Best CRM Marketing Software Platforms (Top 10 Tools 2022) (9)

Act!is the kind of customer relationship management tool for marketing and salespeople who are not that into software. That’s saying simplicity is a strong point.

Pros:

The CRM data works together with marketing automation tools to craft targeted campaigns. You can craft pro-looking emails and plan an email customer journey. It helps you see your biggest opportunities or most valued customers. The mobile apps from the Apple Store and Google Play are very intuitive.

Cons:

While there is an affordable basic CRM and emarketing package, most of the better features require you to get the more premium version, though it’s also not too pricey.

Pricing:

  • Essentials plan is $15

  • Standard plan is $30

  • Expert plan is $45

Visit

OnePageCRM

OnePageCRM advertises itself as a sales CRM for startups and small businesses. But aside from just guiding the customer journey through the sales process, it offers many marketing features.

Pros:

You can use a slew of email CRM features including a nice list of templates. There are marketing automation software tools that auto generate leads from clicks to hand them over to salespeople. They also have mobile apps for iOS and Google.

Cons:

While this is great for small businesses and startups, it may seem limited if you are on a fast growth track.

Pricing:

  • Professional plan is $9.95

  • Business plan is $19.95

Visit

What is the best marketing CRM platform for me?

The best marketing CRM will be the one that squares best with your business needs. We’ve awarded HubSpot overall, Mailchimp as the best free version, and OnePageCRM as the top choice for businesses. No matter, all our marketing CRM systems are great picks.

S here's some universal advice for SMBs looking for a marketing CRM. Before you settle on a vendor, consider these three factors. The first is pricing, in particular price jumps between different plans as you scale up. The second is ease of use, that is(a bigger learning curve will translate to more time and money spent on training instead of marketing. Finally there are integrations, making sure it works with tools you already use.

That wraps it up. Hope you found the right info you’ve been looking for regarding customer relationship management and marketing. Remember there are always many free trials and demos out there if you want a closer look at a specific marketing CRM software.

FAQs

Which is the No 1 CRM? ›

World's #1 CRM - Salesforce IN.

What is the most commonly used CRM software right now? ›

Undeniably the most popular name in the CRM industry, Salesforce has everything your business could ever need. Its Sales Cloud Professional edition offers features like rules-based lead scoring, campaign management, and unlimited custom applications.

What is CRM tools for marketing? ›

A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.

What are common CRM tools? ›

The top 7 CRM tools on the market in 2022 are monday.com, HubSpot, Freshsales, Zoho, Pipedrive, Salesforce Sales Cloud, and Apptivo. Make sure you read our article for detailed reviews.

What is an example of a CRM tool? ›

1. HubSpot. HubSpot is a CRM platform —meaning, it tracks customer relationships as well as facilitates marketing, sales, and service processes. HubSpot is ideal for any scaling business (whether you're small, mid-sized, or enterprise) and any team (such as marketing, sales, customer service, operations, or C-suite).

Why is Salesforce No 1 CRM? ›

One of the reasons that Salesforce is so popular is that it is packed with features like no other CRM software; features such as contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics and an intuitive, mobile-ready dashboard.

Is HubSpot better than Salesforce? ›

Both platforms deliver essential CRM functionality, including sales forecasting, email marketing and contact and lead management. Salesforce shines when it comes to customization, analytics and advanced features. HubSpot trumps Salesforce when it comes to user-friendliness and low-cost plans.

Is Google Analytics a CRM? ›

Google Analytics and the CRM have their unique purposes and capture data differently. Analytics tracks anonymous website visits, clicks and goals. The CRM, on the other hand, stores contact information, opportunity and revenue activity.

How many CRM platforms are there? ›

There are three main types of CRM systems: collaborative, analytical, and operational.

What is the best affordable CRM? ›

Top 7 Cheap CRM Systems in 2022
  • HubSpot.
  • Zoho.
  • Freshsales.
  • monday.com.
  • Salesforce.
  • Zendesk.
  • Pipedrive.
  • Our Methodology.
31 Mar 2022

Is CRM a digital marketing tool? ›

Customer relationship management (CRM) is a critical component of a successful digital marketing campaign. CRM is the backbone that creates a sturdy base for the promotion and sales of any product or idea.

What is CRM in marketing example? ›

Customer relationship management (CRM) is a technology that allows businesses both large and small to organise, automate, and synchronise every facet of customer interaction. CRM system examples include marketing, sales, customer service, and support.

Is CRM a marketing strategy? ›

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate on retaining existing customers.

What is CRM software and tools? ›

CRM software (customer relationship management software) is a tool that's designed to help your organization offer your customers a unique and seamless experience, as well as build better relationships by providing a complete picture of all customer interactions, keeping track of your sales, organizing and prioritizing ...

Is Shopify a CRM tool? ›

Does Shopify have CRM? Shopify does not have a built-in CRM. But it does integrate with the best ecommerce CRM solutions including HubSpot, Salesforce, Netsuite, Microsoft and many others.

Why is Salesforce the best? ›

Its proficiency in on-demand software helps reduce the costfor customers as it provides a common networking, hardware and software platform. Customers can improve sales and enhance communication through various SaaS offerings of Salesforce namely Salesforce Chatter, Sales Cloud, and Service Cloud applications.

Is Excel a CRM tool? ›

Excel as CRM tool

An Excel spreadsheet is widely used and simple to handle. It allows you to collect data and information, manage and evaluate them with the help of database functions. This is why it is suitable for using as a CRM. You can create a table with different tabs and apply formulas for sorting and analyzing.

Does Apple use CRM? ›

Additionally, Apple CRMs let users access their CRM system through the Safari search browser and iPhone device, plus integrate with Apple software tools like Apple Mail, Contacts, and Calendar.

Is Salesforce a CRM tool? ›

Salesforce offers the world's leading cloud-based CRM software, offering a range of innovative and far-reaching CRM solutions that can be effectively customised to the requirements of businesses of all sizes, from global enterprises to start-up micro-enterprises.

Is Salesforce the best CRM? ›

After so much research and analysis on the various customer relationship management software's, Salesforce is recommended as the best CRM software for businesses as it offers everything needed to make it faster and easier to close sales for a business.

Why is Salesforce the best? ›

One of the reasons that Salesforce is so popular is that it is packed with features like no other CRM software; features such as contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics and an intuitive, mobile-ready dashboard.

Is Salesforce a CRM tool? ›

Salesforce offers the world's leading cloud-based CRM software, offering a range of innovative and far-reaching CRM solutions that can be effectively customised to the requirements of businesses of all sizes, from global enterprises to start-up micro-enterprises.

Is HubSpot better than Salesforce? ›

Both platforms deliver essential CRM functionality, including sales forecasting, email marketing and contact and lead management. Salesforce shines when it comes to customization, analytics and advanced features. HubSpot trumps Salesforce when it comes to user-friendliness and low-cost plans.

Who is Salesforce biggest customer? ›

Walmart Inc. and Amazon are the biggest Salesforce clients, with revenues amounting to $559.15B and $386.064B respectively.
...
Salesforce's top clients from the Fortune 500 list include:
  • Walmart Inc.
  • UnitedHealth Group Inc.
  • McKesson Corporation.
  • Amazon.
  • Toyota Motor, and others.
2 Sept 2022

What are 6 benefits of Salesforce? ›

While the benefits vary by department or industry, six benefits of CRM platforms that affect every user include:
  • Trustworthy reporting.
  • Dashboards that visually showcase data.
  • Improved messaging with automation.
  • Proactive service.
  • Efficiency enhanced by automation.
  • Simplified collaboration.

Is Salesforce a CRM or ERP? ›

Salesforce is not an ERP. Salesforce offers various business solutions, which can be integrated to enhance and support your ERP but it does not provide an ERP product. At the heart of Salesforce is its CRM — Customer 360, which is the world's #1 CRM system.

Who are Salesforce competitors? ›

Top Salesforce Alternatives
  • Microsoft.
  • Oracle.
  • SAP.
  • SugarCRM.
  • Zoho.
  • Sage.
  • Zendesk.
  • HubSpot.

What is the difference between Salesforce and CRM? ›

Sales Force Automation Technology is centered around sales management whereas the CRM platform focuses on improving customer relationships and delivering unparalleled customer experiences. Moving on, let's explore what is Sales Force Automation Technology and how you can leverage it in your business!

Why Salesforce is better than Excel? ›

Salesforce enables you to leverage your data and provide a customer portal that gives your clients access to their own data and service records. Customized page layouts, field-level security, and personalized logos including user profiles make for an enhanced customer experience.

Is SAP a CRM system? ›

Both Salesforce and SAP are powerful CRMs from mature companies that offer the typical CRM features — sales force automation, pipeline management, and SaaS or cloud access. They help sales reps and managers alike streamline their workflows and track leads to improve sales processes.

Is Oracle a CRM? ›

Oracle CRM is a customer relationship management system created by Oracle Corporation. It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.

What is the best free or cheap CRM for a startup? ›

Bitrix24 offers everything you need in a single CRM system plus much more. Take a look and see why over 10 million teams have chosen Bitrix24 as the best free CRM for startups.

Do startups need CRM? ›

Your startup needs a CRM system to flourish. The right one will help you scale, connect your business with customers, and offer a host of tools for marketing automation, sales forecasting, and lead generation.

What CRM is best suited for SaaS businesses? ›

Salesforce is the #1 CRM in the world, and it's one of the best solutions for any business in the digital world. Software and SaaS companies, especially, will find this platform to be full of useful features. Salesforce includes opportunity management, partner management, sales forecasting, and more.

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