10 Marketing Certifications That Can Help You Earn a Better Salary (2022)

An exploration of the leading academic marketing certifications, along with the marketing certifications most in demand by employers.

Editor's Note: This article was updated to include new information.

Marketing certifications are in demand in many industries. Employers use certifications as a sign that an applicant has the necessary knowledge and skills for the job. Even experienced digital marketing specialists use certifications as a way to demonstrate their commitment to keeping their skills current. Google marketing certifications are one example of a highly desirable qualification that can help increase your earnings.

This article will look at the leading academic marketing qualifications and the most in-demand marketing certifications from multiple vendors.

Initially, to find hard data for this article, we scoured the job sites for facts. With an absence of data about the monetary value of certifications, we did the next best thing. We dove deep into those job sites to find the most requested certification prerequisites. This helped us build a much better understanding of the most in-demand certifications.

Digital Marketing Specialists Are in High Demand

Marketing specialists are in high demand, and that's not expected to change in the next five years. According to the Bureau of Labor Statistics, a market research analyst or marketing specialist can expect to make $65,810 per year. This is an increase from earnings of $62,000 in 2018. Between 2020 and 2030, it's expected that 163,600 new jobs will be created in these fields. That's job growth of around twice the labor market average.

A marketing manager, on the other hand, can expect to make $141,490 per year or $68.03 per hour. This more specialist role is expected to see 31,800 new jobs created between 2020 and 2030. Overall demand for digital marketing specialists continues to grow. Vacancies have increased by 19.6% since 2006, according to the Payscale Index report on marketing and advertising.

Google marketing certifications are well-known, readily achievable and something that has strong brand recognition. The Google search engine has a worldwide market share of 91.66%, according to Statcounter. This means Google marketing certifications are likely to carry weight, even with employers who aren't well versed in marketing tools themselves.

Qualifications and Certifications Pay Off

According to Robert Half Technologies’ 2021 Salary Guide, an entry-level Marketing Manager with no certifications can expect to earn $67,000 per year. An experienced, certified Marketing Manager earns approximately $116,500. That's a difference in earnings of around $43,000 per year.

The difference is even more marked for a Digital Marketing Specialist. Entry-level positions pay an average of $47,750 per year. Experience and certifications can help a specialist almost double their salary. Certified Digital Marketing Specialists can earn approximately $94,000. Having specialty certifications can pay dividends.

Recent graduates often question whether certifications are worth paying for. U.S. News lists the average price of public, in-state university tuition at $10,338 per year. Some of the certifications we list here are offered free of charge. For example, there is a free Google marketing certification in the form of "The Fundamentals of Digital Marketing."

The cost of the premium certifications varies from a few hundred dollars to a few thousand. However, these certifications can be earned quite quickly and have the potential to offer a significant increase in earnings.

Academic Courses Versus Certifications

Academic marketing courses are often designed to teach the basics of digital marketing to a novice. Some advanced courses aim to further the understanding of someone who already works in a marketing-related position.

In contrast, digital marketing certification courses may focus on specific tools. Some courses are common prerequisites for employment with certain businesses. It's rare to see a job advertisement requiring candidates to be certified by the Kellogg School of Management. However, one is very likely to encounter job listings that require candidates to be Google Ads certified.

A candidate looking to earn a marketing position at a small business may find free Google marketing certifications put them in good standing. Those looking to join a marketing agency may wish to look at more specialist tools, such as HubSpot.

We will first look at such academic certifications, then move on to so-called “prerequisite” certifications.

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Kyle Shea, executive vice president of Partnership Development at All Campus, told CMSWire that academic courses are often aimed at newcomers to the field and can help those looking to start a career in digital marketing. These courses provide a broad, basic understanding of each discipline. “In more specialized digital marketing certificates, the course content is focused on one or two areas." Kyle explained that this narrow focus is "in order to provide students with a deeper understanding of each.”

Shea said these academic courses are offered part-time “and typically take from two to six months to complete." He explained they usually require "a commitment of three to eight hours per week of work."

Kellogg School of Management’s Digital Marketing Strategies

Certifications are an effective way for candidates to show competency in key skills or the use of common tools. In many industries, a staple of digital marketing certifications have become job prerequisites and requirements for promotion. However, many marketers are pursuing additional education, training and certifications for personal development purposes. Pursuing certification courses can be a cost- and time-efficient way of continuing an individual's education.

“Certifications can be a great addition to any education program. Customers who are proficient in your organization’s tools are likely to get much more out of them," explained Greg Rose, chief experience officer at Intellum, a leading education platform provider. He added that this can improve client satisfaction, "leading to increased retention, loyalty and advocacy."

Rose clearly understands how effective online courses function. His company, Intellum, actually invented the customer education platform for Facebook Blueprint, which serves as a proven model for how digital certifications should work. They highlighted the inclusion of major certifications, including Kellogg School of Management's Digital Marketing Strategies, noting, "there are several long-running certification programs that touch millions of users."

Rose listed several other certification programs, including:

Two Month Certification Program

The two-month-long Digital Marketing Strategies: Data, Automation, AI & Analytics course covers three key topics over eight modules. It shows learners “how modern marketing is powered by data, scaled by automation and optimized by analytics.” The course costs $2,600, and Kellogg offers a payment plan. The goal of the course is to provide professionals with a practical understanding of what modern marketing practice looks like from an organizational perspective.

There are eight modules in total, which are taught from a high-level strategic view:

  • A Framework for Marketing in a Digital World
  • Understanding Customers and Generating Insights
  • Customer Segmentation and Behavioral Marketing
  • The Customer Journey and Content Strategy
  • Brand Storytelling in a Digital World
  • Accelerating Marketing Execution Through Agile Marketing
  • Marketing Attribution, Testing and Experimentation
  • Marketing Automation and Artificial Intelligence in Marketing

Upon successful completion of the course, Kellogg Executive Education provides a verified digital certificate of completion to graduating students. Testing is a rigorous process, and students must achieve at least an 80% success rate to pass the course.

The Digital Marketing Institute’s Digital Marketing Certification

The Digital Marketing Institute offers four digital marketing courses, which range in length from 30 hours up to two years. When a student passes the Pro or Expert course, they're certified by both the Digital Marketing Institute and the American Marketing Association.

The Digital Marketing Pro course lasts 30 hours, is self-paced and costs $1,368. This course is actually two certifications in one:

  1. Digital Marketing Institute’s Professional Certificate in Digital Marketing
  2. The American Marketing Association’s Professional Certified Marketer

Encompassing 10 modules, this certification is geared toward marketers working in Management and Senior Management. The modules cover the following topics:

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) using Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Analytics with Google Analytics
  • Digital Marketing Strategy

Its Digital Marketing Expert course combines two well-known certifications:

  1. Digital Marketing Institute’s Certified Digital Marketing Expert
  2. American Marketing Association’s PCM Advanced Digital Marketing

The course costs $4,109 and consists of 7 modules:

  • Strategy and Planning
  • CX, E-commerce and CRO
  • Search and Digital Channels
  • Social Media Marketing
  • Digital Selling
  • Essential Skills
  • Leadership and Management

Both of the DMI’s digital marketing certifications must be recertified every three years by earning approved marketing continuing education units.

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The OMCP Digital Marketing Certification

Unlike the other certifications we've discussed, OMCP certification has several unique requirements. Students must achieve passing scores on the OMCP exams. They must also be able to demonstrate 5,000 hours of marketing experience.

The marketing experience can be from any marketing job. Experience may include traditional marketing, copywriting, advertising or selling marketing services.Alternative options include a post-secondary degree, plus 2,000 hours of marketing experience, or completion of an approved digital marketing course, plus 1,000 hours of marketing experience.

To receive the OMCP certification, the student must pass two specialty exams and one broad-spectrum digital marketing exam. The content of the OMCP exams includes the following topics:

  • Content Marketing
  • Conversion Rate Optimization
  • Email Marketing (included within OMCA and OMCP Base exams only)
  • Mobile Marketing (included within OMCA and OMCP Base exams only)
  • Paid Search (PPC)
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Digital Analytics

There is no OMCP course to prepare the student for the exams. However, there is a list of digital marketing courses that are approved by OMCP. Students are expected to spend at least 64 didactic hours taking the courses. The OMCP exams cost $395 for all three parts, and they must be passed every two years for the certification to remain valid.

Google Marketing Certifications: Fundamentals of Digital Marketing

Google Garage’s Fundamentals of Digital Marketing certification is accredited by Interactive Advertising Bureau Europe and The Open University. It consists of 26 modules that cover topics, such as:

  • The Online Opportunity
  • Your First Steps in Online Success
  • Build Your Web Presence
  • Plan Your Online Business Strategy
  • Get Started With Search
  • Get Discovered With Search
  • Make Search Work for You
  • Be Noticed With Search Ads
  • Improve Your Search Campaigns
  • Get Noticed Locally
  • Help People Nearby Find You Online
  • Get Noticed With Social Media
  • Dive Deep Into Social Media
  • Discover the Possibilities of Mobile
  • Make Mobile Work for You
  • Get Started With Content Marketing
  • Connect Through Email
  • Advertise on Other Websites
  • Deep Dive Into Display Advertising
  • Make the Most of Video
  • Get Started With Analytics
  • Find Success With Analytics
  • Turn Data Into Insights
  • Build Your Online Shop
  • Sell More Online
  • Expand Internationally

The Fundamentals of Digital Marketing certification course is free and takes approximately 14 hours to complete. There is no time limit to complete the course. Learners can access the content at any time and everything is self-paced. Once all modules have been completed, Google will provide the student with a certificate of completion.

Scope for Further Career Progression

Marketers who wish to progress to more advanced courses and cover the subject in more detail can do so. There are premium Google marketing certifications that cover specific aspects of marketing more thoroughly.

Learning Opportunities

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Google requires businesses wishing to join the Google Certified Partner program to have at least one Google certified employee. This means people with Google Certification have an advantage in the job market.

As of 2021, at least half of a brand's "eligible users" need to be Google certified. This means that employees who are Google certified are more valuable to a brand. Google requires recertification after 12 months. This ensures partners are always following marketing best practices for their clients.

Content Marketing Institute’s Master Class Certification

The Content Marketing Institute’s Master Class course has 10 modules (30+ hours of curriculum) and includes access to over 20 additional marketing-related classes. The 10 required modules cover the following topics:

  • What Is a Content Marketing Strategy
  • Balancing a Content Marketing Strategy
  • The Operating Models of Content
  • Bringing It Together: The Context Case Study
  • Investing In Audiences v s. Buyers
  • The Four Strategic Archetypes of Content
  • Story & Narrative: The Heart of Business Storytelling
  • Bringing It Together: The Context Case Study Part II
  • Measurement By Design
  • Story Map Your Operation

The course is updated every year to ensure students are learning strategies that are still relevant and effective. In addition to the ten modules listed above, there are elective modules covering topics, such as:

  • Write Like a Journalist
  • 7 Habits to Build Customer Loyalty
  • Profitable Multicultural Marketing
  • Content Strategy and SEO for B2B Lead Generation
  • Loyalty Loop - How Small Content Adds Up to Big Business
  • Introducing the Next Generation of Google Analytics
  • How AI Will Change Content Marketing Forever
  • Visual Content Strategy For Content Marketers

The Master Class course is self-paced and costs $995. Students are given 12 months to complete the course.

The SMEI Certified Professional Marketer Course

Sales & Marketing Executives International, known as SMEI, offers the SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course.

Founded in 1935, SMEI is a nonprofit organization that covers all aspects of marketing, not just digital advertising. This long history and broader focus means the course content is slightly different from the topics covered by other courses in this list.

The course registration fee of $989 includes one year of access to Connect. This tool allows students to access their online textbook, chapter quizzes and interactive exercises. The low fee and broad course content make this an interesting alternative to free Google marketing certifications. The course consists of 18 modules:

Part 1: Initiating the Marketing Process

  1. Creating Customer Relationships and Value through Marketing
  2. Developing Successful Organizational and Marketing Strategies
  3. Building an Effective Marketing Plan
  4. Understanding the Marketing Environment, Ethical Behavior and Social Responsibility

Part 2: Understanding Buyers and Markets

  1. Consumer Behavior
  2. Understanding Organizations as Customers
  3. Understanding and Reaching Global Consumers and Markets

Part 3: Targeting Marketing Opportunities

  • Marketing Research: From Customer Insights to Actions
  • Market Segmentation, Targeting and Positioning

Part 4: Satisfying Marketing Opportunities

  • Developing New Products and Services
  • Managing Successful Products, Services and Brands
  • Pricing Products and Services
  • Managing Marketing Channels and Supply Chains
  • Retailing and Wholesaling
  • Implementing Interactive and Multichannel Marketing
  • Integrated Marketing Communications and Direct Marketing
  • Advertising, Sales Promotion and Public Relations
  • Using Social Media and Mobile Marketing to Connect with Consumers
  • Personal Selling and Sales Management

Students are required to score 75% or better in the examination to earn the certification.

The SMEI certifications may be of interest to individuals who are looking to move into marketing manager roles. Managers need an understanding of all marketing channels, PR and market research. The SMEI course covers these topics better than vendor-specific digital marketing courses would.

UC Berkeley Extension Certificate Program in Marketing

The UC Berkeley Extension Certificate Program In Marketing is a college-level certification program. It promises to teach students everything they need to know to get started with a career in marketing. The program, which costs $4,700, includes 10 total classes and is typically completed within two years. Topics that are taught include:

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  • Marketing Analytics
  • Digital Marketing
  • SEO
  • Brand Management
  • Paid Advertising
  • Social Media
  • Marketing Research

The curriculum for the course includes three Core Courses (six semester units). It also includes four additional semester units of electives (usually two courses) for a total of 10 classes. This adds up to 150 hours of instruction, and classes are offered both online and on campus. According to a report on Upwork, 88% of graduates who were polled obtained a salary increase of 6% or more after completing this certification.

This course is also useful for those who want to branch out into general marketing. It's heavily focused on digital marketing and analytics, but it also covers market research and soft skills.

The Google Ads Certification and Analytics IQ Credential

The Google Ads certification and Google Analytics Individual Qualification credentials are separate from Google’s Fundamentals of Digital Marketing certification. They are premium Google marketing certifications and are very much in demand. On an average day, there are approximately 220 job listings on SimplyHired and 125 on LinkedIn Jobs requiring Google Ads certification for remote applicants.

The skills students learn from these courses could be applied to almost any form of marketing job. Analytics can be added to any blog or website, and paid search can apply to a variety of niches.

Many of the academic certification courses previously mentioned cover topics, such as Google Ads and Analytics in detail. "[these] are certifications that are part of the education that a student would learn as part of many digital marketing certificate programs," according to Kevin Shea. Shea explains that the certificate program covers the content in the test in a structured way. Learners simply need to study the content, then take the certification they're interested in. Taking these Google marketing certifications gives learners a chance to study key skills from the experts themselves.

There are six Google Ads certifications available, covering Ads Search, Shopping Ads, Ads Display, Ads Apps, Ads Video and Ads Measurement.

The search giant recommends that students review the Analytics Academy’s courses material before taking the Google Analytics IQ exam. In particular, they should review the courses entitled Google Analytics for Beginners and Advanced Google Analytics. Students need to have a score of 80% or greater on the certification exams to pass. The Google Ads certification and Analytics IQ credential are both valid for 12 months.

  • Facebook Blueprint
  • Facebook Blueprint is Facebook’s eLearning center. If offers free courses covering a vast number of topics, including:
  • Facebook ads
  • Facebook for business
  • Building community
  • Raising money to fight injustice
In addition to these general courses, Facebook offers several marketing certifications, including:
  • Digital Marketing Associate
  • Marketing Science Professional
  • Creative Strategy Professional
  • Facebook Certified Media Planning Professional
  • Marketing Developer
  • Media Buying Professional
  • Advanced Marketing Developer
  • Advertising API Developer
  • Community Manager

The certifications listed above are actually the exams themselves, rather than courses. Facebook offers study guides for each certification, along with practice exams to help the student prepare. Facebook Certification exams cost $150 for professional exams and $99 for associate exams. On an average day, there are 100 remote job listings on SimplyHired and 50 job listings on LinkedIn Jobs for Facebook Blueprint certified workers.

Facebook's courses are highly vendor-specific and focus on marketing within the Facebook ecosystem. The Facebook platform is still very popular, claiming 2.8 billion monthly active users in 2021, so knowledge of how to use their advertising platform is valuable. However, other more general certifications may offer better returns for a newcomer to the field looking for a general marketing or copywriting position.

HubSpot Content Marketing Certification

HubSpot’s Content Marketing certification course is very popular for many reasons, chief among them being that it's free, well-recognized and comprehensive. HubSpot's tools are used by many marketing agencies. Marketing specialists should find the skills they learn while studying for the certifications are highly transferable.The course consists of 12 lessons, 56 videos and 11 quizzes. An individual can expect to take approximately 6.5 hours to complete the training. The 12 lessons cover the following topics:

  • The Power of Storytelling
  • Building a Content Creation Framework
  • Planning a Long-Term Content Strategy
  • Generating Content Ideas
  • Creating Quality Blog Content Your Audience Loves to Read and Share
  • How HubSpot Uses Blogging to Rank #1 on Google
  • Extending the Value of Your Content Through Repurposing
  • Creating Topic Clusters and Pillar Pages
  • How to Create a Successful Video Marketing Strategy
  • Building a Guest Blogging Strategy Powered by SEO
  • How to Effectively Promote Content
  • Measuring and Analyzing Your Content

HubSpot certifications are valid for two years. On an average day, there are approximately 40 remote job listings on SimplyHired and 25 on LinkedIn Jobs that request knowledge of HubSpot. Advertisements may expect candidates to be HubSpot certified, be experienced with HubSpot software or be prepared to become HubSpot certified. HubSpot offers many marketing-related certification courses. A marketer who wishes to work for a HubSpot-focused employer would do well to take as many of the courses as possible.

Final Thoughts

Marketing certifications can help make a marketer more valuable and more knowledgeable for a reasonable cost and effort. Usually self-paced, there are quite a few marketing courses that culminate in certification. Some, such as Google’s and HubSpot’s certifications, are free of charge. Starting with basics, such as the free Google marketing certifications, is a good option for those considering a career change.

It's easy to forget that offline marketing exists, but offline channels still have a lot of value. A Nielsen report covering media consumption during Q2 2020 showed that live TV accounts for a large proportion of the average American's media consumption. The average person spends three hours and 43 mins per day consuming live TV, so there's still room for traditional marketing. Courses, such as SMEI's and the one offered by UC Berkeley, cover those topics well.

Those interested in digital-only have the option of Facebook, Google or HubSpot's online content for free or very low fees. Whatever course a would-be marketer chooses, there's potential for significant salary increases. Having professional certifications can substantially increase one’s hiring potential and salary, and it can also help an employee gain competence and confidence in a competitive marketplace.

FAQs

Which online certification is best for marketing? ›

Top Digital Marketing Certifications of 2022
  • LinkedIn Digital Marketing Certificate.
  • PCM Digital Marketing Certification.
  • Facebook Blueprint Certifications.
  • Google Ads Marketing Certification.
  • YouTube Certification.
  • Google Analytics Certification.
  • Google Digital Marketing & eCommerce Certificate.

Which Google certification is best for marketing? ›

Google Digital Marketing Certification (Free)

This is considered by many experts as one of the best digital marketing courses. It's a free course that includes 26 modules created by Google trainers. Upon completion of the lessons, you can take an exam and earn a digital marketing certificate.

What is digital marketing certification? ›

Digital Marketing Certification Online Course transforms you into a digital market specialist in domains like SEO, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, & email marketing.

Are marketing certifications worth it? ›

Are marketing certifications worth it? Yes, a marketing certification proves that you are an expert in your chosen field. A marketing certificate can help you land that next job or big promotion you are hoping for, not to mention help you hone your marketing skills for the real world.

Is it worth getting a marketing certificate? ›

These days, I'd say there's a place for marketing certifications on your resume, especially if you're just getting started. But it's not just that the certification lessons offer insight and value. Marketing certifications can also validate your existing knowledge.

Can I get a job with a digital marketing certificate? ›

As a digital marketer, you can work in the following areas:

Advertising and promotions manager. Content strategist or writer. Copywriter. Digital media director for an agency or company.

Can Google digital marketing certification get you a job? ›

A good place to start is the Google Digital Marketing & E-commerce Certificate. This certification does not require any previous experience, and with less than 10 hours of learning a week, you can become job-ready for a role in one of the most in-demand industries.

Are Google certifications worth it? ›

Yes, the Google certification is well worth the time and effort. These certifications can add value to your resume. So, it is true to say that they can help you land an entry-level job in the IT industry with ease.

What Google certification pays the most? ›

Google Certified Professional Cloud Architect tops the list of highest-paying certifications. In the IT job market, one of the best ways for job seekers to stand out from the rest of the crowd is to have a certification under their belt. It's also a great way to earn a high-paying salary.

Can you get hired with a Google certificate? ›

Upon completion of the Google IT Support or IT Automation with Python Certificates, you will gain access to an exclusive job platform where you can easily apply to opportunities from employers with open IT jobs.

Are Coursera certificates worth IT? ›

Are Coursera Certificates worth it? On the whole, yes. If you're seeking promotion, looking for a career change, or the skills you are learning are highly sought after, then a Coursera Certificate does have value and is definitely worth the investment. Coursera partners and course providers are world class.

How long is Google marketing certification? ›

You'll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week.

How much can you make with a digital marketing certificate? ›

Here is the overview of digital marketers salary per job title: Junior digital marketer salary with no experience – $40k per year. Salary for digital marketing specialists (from 5 to 9 years of experience) – $55K per year. Digital marketing manager salary (10+ years of professional experience) – $97K per year.

How can I make money from digital marketing? ›

How to Earn Money by Digital Marketing
  1. Make money as a content writer.
  2. Become an SEO expert and sell SEO services.
  3. Earn money with affiliate marketing.
  4. Sell consulting services to companies.
  5. Earn money by selling ads.
  6. Work as a social media manager.
  7. Create and sell your own digital products.
1 Aug 2022

What can I do with a marketing certificate? ›

Graduates with a certificate in marketing can pursue careers in almost any field, as most businesses rely on marketing to sell their products. Possible occupations include positions in advertising, marketing, marketing research and analytics, and management.

What are Google certifications good for? ›

Google Certificates are online courses designed to help kick-start your career in a number of high-growth fields. With classes in data analysis, project management, UX design, IT support, and IT automation, Google Certificates are there to help you make the right first step in your career.

What is certified marketing professional? ›

Certified Professional Marketing Educators (CPME) is certification program for marketing educators designed to align their knowledge and competencies with the needs of the industry. At the same time, educators will be exposed to relevant 21st century teaching strategies and research.

What is the salary of a digital marketer? ›

How much do digital marketers earn? The average digital marketing salary ranges from ₹3,00,000 to ₹12,00,000 per annum.

Is a digital marketing certificate good? ›

Is a digital marketing certification worth it? It's a smart move to consider a career in digital marketing, given that experts estimated the global digital marketing spend topped $450 billion in 2021. Even better, they expect this number to increase by 40% by 2024.

Is digital marketing worth it in 2022? ›

Digital marketing is a well-paid job. At the executive level, the average salary of a digital marketer lies between INR 2,50,000 and 5,00,000. The salary grows with experience and can reach up to INR 8,00,000 to 10,00,000.

Is Google digital marketing course worth? ›

Google Digital Marketing Certification is definitely worth it. It's a great course to follow if you want to break into digital marketing. It is offered by Google, it's free and accredited by Open University and other organizations.

How do I start a career in marketing? ›

Steps to Kickstart your Career in Marketing
  1. Choose Your Specialization. As marketing is a vast field, there are various job opportunities in marketing under each specialization. ...
  2. Check the Job Requirements. ...
  3. Build Your Portfolio. ...
  4. Take up certificate courses. ...
  5. Gain some experience. ...
  6. Research. ...
  7. Strategy. ...
  8. Design.
22 Apr 2022

What qualifications do I need to work in digital marketing? ›

Get a relevant degree

A bachelor's degree in a field like marketing, business studies, public relations or management is a good choice. A degree in one of these fields proves you have a commercial focus and provides the right tools and skills to become a digital marketer upon graduation.

Can I do digital marketing without a degree? ›

You don't need a university degree to get into digital marketing. Although a requirement for some companies, it's not as important as having good knowledge of digital marketing and how it works.

What can I do with my digital marketing certificate? ›

Everyone is spending so much time online these days - which has lead to Digital Marketing growing into a big business.
...
Some of these include:
  • Social media marketing.
  • Search Engine Optimisation (SEO) Marketing.
  • Email marketing.
  • Content creation marketing.
  • Marketing research.
22 Jun 2020

What can I do with a diploma in digital marketing? ›

POSSIBLE CAREERS
  • Digital Marketing Coordinator.
  • Social Media Designer.
  • Social Media Marketer.
  • Digital Marketing Assistant.

How hard is Google Level 1 certification? ›

What to expect on the level 1 Google educator exam (2022 update)

How much do Google certs cost? ›

Each Google career certification costs $39 per month via subscription on Coursera. The typical Google career cert takes 6 months to complete with 10 hours of weekly study, for an estimated average price of $234.

Does Google Coursera help you get a job? ›

Yes, Coursera's Google IT Support Professional Certificate can help you land a job in the information technology industry even if you do not have prior experience.

Is there a CFA for marketing? ›

There's no equivalent of a medical board, CFA qualification, or the bar exam for marketing.

What can you do with a Certificate in marketing? ›

Graduates with a certificate in marketing can pursue careers in almost any field, as most businesses rely on marketing to sell their products. Possible occupations include positions in advertising, marketing, marketing research and analytics, and management.

How much can you make with a certificate in marketing? ›

While ZipRecruiter is seeing annual salaries as high as $102,000 and as low as $19,500, the majority of Marketing Certificate salaries currently range between $33,000 (25th percentile) to $54,500 (75th percentile) with top earners (90th percentile) making $83,000 annually across the United States.

Is there an SEO certification? ›

An SEO certification is awarded to individuals who successfully complete an SEO Course. It shows that you have the necessary training and skills to work with search engine optimization. There are many ways to get SEO certification. You can follow an online SEO course or attend a classroom-based course.

Who earns more CFA or MBA? ›

Salary Differences

But it shouldn't be the most significant factor in deciding between the CFA Program and an MBA. The median compensation for a CFA charterholder with 0–5 years of experience is $72,900. The median compensation for a business school graduate with 0–5 years of experience is $57,700.

What is CFA Level 1 Expected salary? ›

In general, the average starting salary of a CFA is INR 6 to 8 lpa. With enough experience in wealth management and portfolio management, you may also become a Hedge Fund Manager which may help you earn a salary of INR 15 lpa.

What is the average salary of a CFA? ›

The national average salary for a Cfa is ₹6,31,179 in India.

Can a marketing certificate get you a job? ›

What Jobs Can I Get With a Marketing Certificate? With a marketing certificate or similar qualifications, your job opportunities open up to more senior positions with increased responsibilities at marketing firms, advertising agencies, fundraising and philanthropy organizations, and sales departments.

Can I get a job with a digital marketing certificate? ›

As a digital marketer, you can work in the following areas:

Advertising and promotions manager. Content strategist or writer. Copywriter. Digital media director for an agency or company.

Can Google digital marketing certification get you a job? ›

A good place to start is the Google Digital Marketing & E-commerce Certificate. This certification does not require any previous experience, and with less than 10 hours of learning a week, you can become job-ready for a role in one of the most in-demand industries.

Do digital marketers get paid well? ›

Digital Marketing Specialist Salary

A young graduate aiming to start a career as a digital marketing manager can expect to earn an average of $41,828 per year. Mid-level digital marketing managers can earn $72,043 per year, while senior-level managers can earn an average of $82,483 per year.

How much can I make with a digital marketing certificate? ›

Here is the overview of digital marketers salary per job title: Junior digital marketer salary with no experience – $40k per year. Salary for digital marketing specialists (from 5 to 9 years of experience) – $55K per year. Digital marketing manager salary (10+ years of professional experience) – $97K per year.

Do digital marketing make good money? ›

According to the same report, a more mid-level Manager of Digital Marketing or Manager of Email Marketing typically earns between $65,000 and $130,000.

Are the Google certificates worth it? ›

Yes, the Google certification is well worth the time and effort. These certifications can add value to your resume. So, it is true to say that they can help you land an entry-level job in the IT industry with ease.

Is Google SEO certificate worth it? ›

An SEO certification will give you a baseline knowledge of all the different types of SEO, but you won't have the same knowledge as an expert with 10+ years of experience. That said, it may be worth it to get an SEO certification even if you end up hiring an agency.

Is Google Analytics certification worth it? ›

Being certified in Google Analytics provides many benefits to today's marketers and analysts. It looks great on your resume and will help open the door for new career opportunities. The certification also helps you stand out from other candidates who do not have it when searching for a position.

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